“The World Is Made up of Behavioral Economics” – ascom

“The World Is Made up of Behavioral Economics” – ascom

Drew book cover illustrations

I worked on the illustrations for front cover, book jacket and wraparound band of a behavioral economics book.
I illustrated a man who unknowingly joined a line and wondering “What is this line for again?”, a man torn between two choices A and B, and a woman shopping in large quantities.
Using a limited color palette helps bring out a colorful and vibrant feel.

This book is really interesting to me, I’d like to apply some of the tricks I learned from it to make my life easier.

・Book Title:”The World Is Made up of Behavioral Economics”(released on February 27, 2025)
・Published by:ascom inc.
・Author:橋本之克
・Book Design:萩原弦一郎(256)
・Cover Illustration:Mentamanta

More about this book – ascom website

Application used:Illustrator